Privacy Policy — CharmingBCBA

CharmingBCBA is operated by Special Delivery for Kidz Consultancy Ltd ("we," "us," "our"), based in Hong Kong. This policy explains what personal data we collect through charmingbcba.com, how we use it, and the choices you have. It applies to website visitors and prospective clients — not to the confidentiality terms governing children already receiving clinical services, which are set out separately in your service agreement and follow the BACB Ethics Code for Behavior Analysts.

1. What We Collect

Through this website, we may collect:

• Contact details you provide directly — name, email address, phone number — when you fill out the discovery call request, the intake application, or a contact form.
• Information about your family's situation that you choose to share in the intake application (e.g., your child's approximate age range), used only to help us understand your inquiry before a first conversation.
• Email address if you sign up for our newsletter or download a free resource (such as the "11 Things Not to Say" guide).
• Basic technical data (such as browser type and general location) automatically collected through standard website hosting — this is used only for site security and performance, not to identify individuals.

We do not knowingly collect personal data directly from children through this website. All forms are intended for parents, guardians, or caregivers.

2. How We Use It

We use the information you provide to:

• Respond to your inquiry and, where relevant, schedule a discovery conversation
• Send the free guide or resource you requested
• Send occasional newsletter content, if you've opted in — you can unsubscribe at any time via the link in any email
• Improve our website and services
• Meet our own legal and professional obligations

We do not sell your personal data, and we do not use it for purposes beyond what it was collected for.

3. Who We Share It With

We use a small number of trusted service providers to run this website and communicate with you:

• Email service provider (Brevo) — to send newsletters and manage our mailing list. Your email may be processed on servers outside Hong Kong as part of this provider's infrastructure.
• Website hosting and infrastructure providers (Cloudflare, and our website platform) — to keep the site running securely.

These providers are only permitted to use your data to provide their service to us — not for their own independent purposes. We do not share your data with advertisers.

4. How Long We Keep It

We retain contact and inquiry information only as long as needed to respond to your request, maintain our client records (if you become a client), or meet legal recordkeeping obligations — after which it is deleted or anonymized. Newsletter subscribers remain on our list until they unsubscribe.

5. Your Rights

Under Hong Kong's Personal Data (Privacy) Ordinance (PDPO), you have the right to:

• Ask what personal data we hold about you
• Request a correction if any of it is inaccurate
• Withdraw consent for marketing communications at any time

To make any of these requests, contact us at charming@sdfkhk.com.

6. Cookies

This website may use basic cookies necessary for the site to function correctly. If analytics tools are added later to understand how visitors use the site, this section will be updated to name them specifically.

7. Changes to This Policy

We may update this policy from time to time as our services or tools change. The "Last updated" date at the top will reflect the most recent revision.

8. Contact Us

Questions about this policy or how your data is handled can be sent to charming@sdfkhk.com.